My name is Ferrania, and my story begins in the distant year of 1923, when I was founded as Società Anonima Film in Ferrania, a small town in Liguria. My primary goal was to produce photographic and cinematic films, a rapidly growing sector at the time. Soon, my name became synonymous with quality and innovation in the field of film production…

In the ever-evolving landscape of photography, where bulky equipment once reigned supreme, the Fuji X100VI emerges as a beacon of innovation and practicality. As an avid photographer, I've often found myself drawn to the beauty of capturing moments spontaneously, without the encumbrance of lugging around hefty gear, even if, n the last years, both with the X2D and the GFX 100ii, I was doing the exact opposite.

Lately, I was determined to do something crazy, and so I ended up doing it. I had been eyeing the 250mm lens for GFX for a while, and finally, I decided to buy it. It's a lens from five years ago, not the latest, but it's still an ultra-performing lens, a true pleasure to use. The advantage of buying a lens from a few years back is that it's likely available used, and that was the case for me, turning out to be a great deal…

With my visit to San Francisco, a big chunk of our press tour for Sparks of Hope is behind us.